Bill Gates, (R) Microsoft chairman and chief software architect and Nick Hayek Jr. (L) Swatch Group CEO along with actress Mischa Barton show the new watch line called “Paparazzi” before a news conference in New York, October 20, 2004. The new Swatch watch has joined with MSN Direct, a division of Microsoft, to launch the Paparazzi. The Paparazzi Swatch offers wearers exclusive entertainment information and the opportunity to meet celebrities. In addition, Paparazzi owners can access the MSN Direct service to receive personalized information, such as news, sports, weather, horoscopes, and stock quotes. Photo by Jeff Christensen