The financial crisis has struck Sega as well, since the japanese company decided to streamline its operations in Europe and America. This decision was made after the 64 million euros of damage that Sega suffered in 2011. So, by tidying up its operations, it will establish a smaller company, that will focus on digital content. As for its projects, it will only keep proven profitable franchises, like Sonic, Total War and Football Manager. This process will cost Sega 44 million euros.