Science World in Canada and the advertising agency Rethink Canada, designed and implemented an advertising campaign of great imagination. This campaign aimed to prove that science is fun, and provided interesting facts to Canadians, on billboards and other ad placements.
Just like a billboard made of 2 ounces of gold, writing that “2 oz of gold can cover a billboard”. Or a huge litter box on the sidewalk of a busy street in Vancouver, full of sand and litter, labeled “tigers will use a litter box”.
Take a look at the photos from the ad campaign. They are some of the most imaginative we have ever seen, and claim what we also believe: science is fun and it’s for everyone